Premiere: 2020
Size: 100 ml (3.4oz)Gender: MenNotes: Top notes: Lavender extract and Lavender;
middle notes: Oak Moss, Rosemary, Mint, Basil and Geranium;
base notes: Patchouli and Amber.
In 2019, Tom Ford brand presented a fragrance for men Beau de Jour. It was released as part of the Private Blend collection and was not supposed to come to Russia. However, at the beginning of 2020, the marketing department of Estée Lauder changed its decision - and did it dramatically: the novelty was transferred to the Signature collection and changed the external design. The Beau de Jour bottle repeats the shapes of Metallique and Ombre Leather, and the ribbed surface reminds of the first launches of the brand.
